Many towns struggle with complexities similar to those faced by Cortona.

The Genius of a Place will help townships reflect on ways to improve their stewardship, allowing them to attract the most beneficial and least disruptive forms of tourism.

Based upon what they’ve seen in the film and what they know about their own place’s circumstances, viewers can reflect upon options and can then fuel public dialogue about which desirable qualities in their own town deserve special care.

As the well-known proverb teaches us, “an ounce of prevention is worth a pound of cure”.